Real Estate Information Archive


Displaying blog entries 1-4 of 4

Top 5 Questions to Ask in Marion and Cedar Rapids

by Heather Morris

If you’re considering selling your Marion or Cedar Rapids home, you’re probably looking for a real estate agent. To make sure you’re getting the best service possible, be sure to ask these simple questions before retaining services.

1. Is real estate a full-time job for you? A professional Realtor who works full-time in the industry will be much better equipped to get the job done. Not only will there be no distractions, such as another job, to work around, he or she will be more likely to stay current on trends and training that will help you get your home sold.

2. How many sales have you completed in this neighborhood? You want someone with a proven track record in your region. Just because someone has been an agent in Las Vegas doesn’t mean they know what it takes to sell a home in Cedar Rapids.

3. What do you do when things go wrong? This question may seem too wide open to be of any real value, but it will help you get an idea of whether the agent knows the industry well enough to plan ahead and create contingency plans to help you negotiate your way around any difficulties that may arise.

4. How will you market my home? A good seller’s agent will have at least a basic marketing plan for your home even before you’ve retained his or her services. Again, strategies that may work in other cities may not be well suited to your hometown, and a good agent will know that. Knowing the region and knowing the region’s buyers are the most important pieces of the marketing puzzle.

5. Do you have your own website? A strong seller’s agent will maintain his or her own website, something that’s vital to marketing your home to the fullest extent possible. A website that’s independent of a large brokerage team’s site will allow the agent to respond to the particular needs of both you, the seller, and the area in which your home is located.

When you’re ready to list your home, give me a call. I’ll answer all of your questions, and help you find the perfect buyer for your home!

Heather Morris Realtor
Skogman Realty
341 8th Avenue
Marion, IA  52302
319-350-7653 (SOLD)

Bad Reasons Not to Sell in Marion and Cedar Rapids

by Heather Morris

Most of us think of our homes not just as places to live, but places to safeguard our lifestyles. They are extensions of us as individuals and families, and they help us lead our lives. Here in Eastern Iowa, and anywhere else in the country for that matter, there are lots of good reasons to sell your current home and find one better suited to your lifestyle. Listed below are some of the wrong reasons for staying put.

I can’t afford the areas I really want, so I’m staying put. Given the enormous changes in the real estate market during the past year, odds are that this is no longer true. Most potential sellers actually don’t have a realistic idea of what their current home’s value truly is because most haven’t spoken to a real estate professional about it. Rather than approaching it from a deficit model, turn it around and think about how you can afford the home, or the area, that you really want.

I’m used to this area, so I’m staying put. There’s no such thing as a community that doesn’t change, especially now that the economy is turning around and development is picking up. If your neighborhood hasn’t already begun to evolve, you can count on it happening within the next few years. If you’re really into status quo, look for homes in the areas surrounding universities or natural features such as wetlands and preserves.

I can’t afford to move, so I’m staying put. There’s a difference between affordability and value, and it’s important to know what’s driving a statement like that. If your home meets all of your practical and aesthetic needs – and it fits nicely within your budget – then that’s an affordable home, and you should stay in it. On the other hand, if you’re putting off necessary upkeep and an occasional night out because you feel the strain on your budget, you should re-think your decision. There are lots of options from renting out a portion of your home to finding a more affordable option. A realtor with good experience in your community can help you determine what’s best for you.

With all of the changes in the real estate market at the moment, there’s no reason to feel trapped in a home that doesn’t suit your needs. I can help you uncover not only what you current home is worth to today’s buyers, but also what your options are for a new home. Take advantage of the unique opportunity this market offers. Give me a call today.


Heather Morris

Skogman Realty

341 8th Avenue

Marion, IA, 52302

319-350-7653 (SOLD)

Zen and the Art of Selling Your Eastern Iowa Home

by Heather Morris

When you’ve made the decision to sell your Marion or Cedar Rapids home, there’s no denying that there will be stress involved. It’s a big deal both financially and emotionally. While the entire process can potentially raise your blood pressure, most agents and brokers agree that there are three primary times that may be particularly stressful – home inspections, appraisals, and showings. The secret here, as with so many things, is to be prepared.

Once you’ve decided to sell but before you’ve actually listed your home, get your home inspected by a certified home inspector. He or she will either give you a list of repairs you need to make, or give you the good news that you’re ready to list. If you do find yourself with a list of repairs, ask the inspector to note which ones are necessary and which are optional. Discuss your plans with your broker, and get estimates and timelines for the work.

The appraisal process determines whether the lender will agree to your selling price. The buyer is using the home as collateral for the mortgage, and the lender wants to be sure that it’s actually worth the price you’re asking. If you’ve done your homework with the inspector, and worked closely with your broker to set a fair market price, you should have no trouble with the appraisal.

Perhaps the most intrusive part of the process is letting people you don’t know into your home. Showing your home effectively is all a matter of being ready for it. Declutter and organize, and create a daily routine to keep it that way. Get your home sparkling clean in advance of the first showing, and then plan to stay ahead of it while it’s on the market.

The most important part of getting ready to sell your home is getting yourself into a good mindset for it. Put everything into perspective, take time for yourself, and if you’re faced with a situation in which you don’t know what to do – do nothing. It’s ok to take some time to decide and probe your intuition. Sometimes, too, laughter really is the best medicine. It releases endorphins, and reduces the level of stress hormones like cortisol and adrenaline.

Whether you’re selling your first home or you’re a seasoned investor, it’s great to have a real estate professional on your team to keep the process moving forward. You’ve made the big decision to sell, so I’ll take care of the details for you!

Tips to Sell Your Marion or Cedar Rapids Home Quickly

by Heather Morris

Today’s real estate market in Marion and Cedar Rapids is nothing like it’s been in the recent past. Interestingly though, while the inventory of homes for sale is increasing, there still seem to be more buyers than sellers out there. This is good news for sellers, but you still shouldn’t forget the basics in order to sell your home quickly and for the right price.

Price is the key – priced correctly for the current market, a home should move right along in any market condition. Given the current low inventory of homes for sale, it may be tempting to price your property on the higher side. But, by tending toward the lower side, your home will command more buyers’ interest, and may even become the target of a bidding war. Starting high means there’s little room to rise; starting lower gives more wiggle room for the price to potentially increase.

Less may be best – when advertising your home, go for the “teaser approach”. The goal of marketing is to make contact with potential buyers. By giving just a small bite of intriguing information, you’re more likely to attract a wider audience curious about your home.

Don’t skimp on digital content – online marketing is a fact of life. More buyers than ever find their preferred properties on the Internet. Creating an ideal online presence for your home will help it find the widest audience possible. Social media outlets are king at the moment. Be sure to leverage them to their full extent.

Renovations aren’t always necessary – more than anything else, the price at which your home is listed is still the primary motivator in selling it. When you’re ready to sell, make any necessary repairs, but don’t feel pressured into making sweeping renovations and upgrades. You probably won’t recoup your investment in them, and they may not contribute all that much to the process of attracting buyers to your home.

Selling your home needn’t be stressful. With the help of a professional realtor, you can relax and know that all of your t’s are crossed and your i's are properly dotted. Whether you’re thinking of selling your property or looking for a home that’s just right, I’m here to take you through the process. Contact me today, and let’s get down to basics.


Heather Morris

Skogman Realty

341 8th Avenue

Marion, IA 52302

(319) 350-7653 (SOLD)

Displaying blog entries 1-4 of 4

Share This Page

Contact Information

Photo of Heather Morris Real Estate
Heather Morris
Heather Morris Realty Consulting
341 8th Avenue
Marion IA 52302

Enter your email address:

Delivered by FeedBurner